The phrase ‘Ape shall never kill ape’ is commonly associated with the streetwear brand A Bathing Ape (BAPE), founded by Nigo. While the literal translation of the phrase is ‘猿は猿を殺すべからず’ (which means ‘apes should never kill other apes’), its deeper meaning and the reason Nigo chose to use it as a motto for his brand is more than just a simple statement.
1. The Origin of ‘Ape Shall Never Kill Ape’
In order to understand Nigo’s intent behind using this phrase, we need to look at the context in which it was first introduced. ‘Ape shall never kill ape’ is a reference to the 1968 movie *Planet of the Apes*, where a similar phrase was used to signify peace among the ape community. In the context of BAPE, the phrase is symbolic of unity and strength within the community, and a commitment to mutual respect and support.
2. The Message of Peace and Unity
By using the phrase ‘Ape shall never kill ape,’ Nigo is promoting an ethos of collaboration and respect among individuals, rather than conflict and rivalry. The idea is that within the streetwear culture, like-minded individuals should work together, rather than trying to undermine one another. This message of peace and unity is a cornerstone of BAPE’s brand philosophy.
3. How the Phrase Reflects Nigo’s Philosophy
Nigo’s use of this phrase aligns with his own approach to fashion and creativity. Nigo has often expressed that he views his brand not just as a clothing label, but as a cultural movement. ‘Ape shall never kill ape’ represents a form of self-respect and respect for others within the fashion industry and street culture. The phrase reflects Nigo’s commitment to creating a space where creativity can flourish without the toxicity of competition and conflict.
4. The Impact of the Phrase in Streetwear Culture
The phrase has transcended its original use and has become iconic in the streetwear community. It serves as a reminder that the community is built on collaboration, creativity, and mutual respect. When fans and enthusiasts wear BAPE, they’re not just wearing a brand—they’re embodying a mindset that values unity over division. This philosophy has contributed to BAPE’s massive global success and influence within the fashion industry.
5. Conclusion: Nigo’s Lasting Influence on Fashion
The phrase ‘Ape shall never kill ape’ is more than just a slogan; it’s a reflection of Nigo’s philosophy on community, creativity, and respect. It encapsulates the ethos of BAPE and serves as a reminder that in the world of fashion and beyond, collaboration and unity are far more powerful than rivalry. Nigo’s ability to convey such a meaningful message through a simple phrase has made BAPE not just a brand, but a cultural icon.
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